ExactTarget for Appexchange provides a single, powerful environment to create, deliver and track your email campaigns within Salesforce.com. With this fully integrated solution, you can power personalised e-communications, trigger automated email responses and drive specific content dynamically based on your CRM data. So you don't need to worry about daily send limits, logging in to multiple applications or pulling reports from various sources.
Send individual emails to a lead or contact or mass emails to campaigns and reports
- Manage the simple email send process within Salesforce.com
- Access flexible ExactTarget email templates without logging out
- Reinforce local sales relationships by sending brand compliant emails on behalf of your Lead, Contact, and Account owners
Track real-time responses including open, bounce and click-throughs
- Dashboards to summarise email results at campaign level
- Access response and view email sent on individual records
Update Salesforce.com based on profile changes including opt-outs and communication preferences
- Integrated profile centre to map contact and lead attributes
- Automatic exclusion of email opt-out flagged records
Create powerful branded email templates with flexible personalisation options
- Add Salesforce.com merge fields to ExactTarget templates
- Use dynamic content to determine content version based on CRM criteria
westbrook provides customisation and training for our Salesforce.com clients who are serious about managing sophisticated email communications as part of your customer relationship management strategy.
